Once upon a time there were two ordinary people called Rob and Ouvrielle and we decided it was time to start a family, as you do. It was an exciting 9 months, but like all new parents-to-be, we didn’t have a clue what was coming. I mean, how hard can parenting be? As it turns out, quite hard actually. Our son Sam was born a month early in December 1996 - the poor chap couldn’t wait to meet his parents. He was all fit and healthy but there was a snag... he just would not sleep at night! The trouble was we put him to bed under his blankets, only to return with the covers kicked off and Sam, cold, screaming his head off. We thought to ourselves, there has to be a better way? This is where our Austrian sister-in-law came in to the picture. She said that in Austria and many other European countries, most babies slept in special baby sleeping bags, not under blankets and sheets. We tracked down a baby sleeping bag, bought one, nicknamed it a ‘Grobag’, put Sam in one and he slept 12 hours a night. After our second child (Lucy) was born, we decided it was time to start up a company producing Grobags - we had to spread the word to other sleep-deprived parents.
So that’s how it all began, in some spare offices we found in Kingsbridge in September 2000. We really had no idea that the Grobags would take off like they have. We knew that in Holland, over 80% of babies slept in baby sleeping bags, so we gave ourselves a target of 10 years to get the UK from zero to 80% baby sleeping bag usage. As it turned out, we managed that in 5 years and the UK now has a higher percentage usage figure than Holland! We are proud to say that we have changed the way that babies are put to bed in the UK. Not only are parents and families getting more sleep, but Grobags are proven to be safer than traditional bedding and we have worked closely with the Foundation for the Study of Infant Deaths (FSID) since early 2000 to design safe products and promote safe sleep practices. Eight years on, we have helped fund FSID safe sleep research to the tune of £500,000 and sold over 3 million Grobags in the UK and around the world. It really has been an incredible journey.
We now have 4 children, or ‘product testers’ in technical jargon. Along the way we have come across other parenting problems and set about solving these with innovative solutions, such as the Gro-egg , which turns room temperature into easy to understand colours; the Gro-light, which lets you check on your children without waking them up and the Gro-clock, which helps keep toddlers in bed longer giving everyone more sleep! At the end of the day, being parents is hugely rewarding, but it’s also hard work . . . however why make it harder than it has to be? The best way to have a great day, is to have a good night’s sleep. So our aim is to keep searching for simple, clever and innovative products that provide you and your family with a safer and better night’s sleep, giving you the energy to enjoy life!
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.jpg "1.0 Tog (18-36 Months) Grobag Baby Sleep Bag - Louberry Bear") |
1.0 Tog (18-36 Months) Grobag Baby Sleep Bag - Louberry Bear
1.0 Tog (18-36 Months) Grobag Baby Sleeping Bag - Louberry Bear by the Gro Company
Louberry Bear Baby Sl… |
£26.00
£16.99 |
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.jpg "1.0 Tog (6-18 Months) Grobag Baby Sleep Bag - Louberry Bear") |
1.0 Tog (6-18 Months) Grobag Baby Sleep Bag - Louberry Bear
1.0 Tog (6-18 Months) Grobag Baby Sleeping Bag - Louberry Bear by the Gro Company
Louberry Bear Baby Sle… |
£26.00
£16.99 |
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Blue Stripe Stay-on Duvet Bedding Set (Cot Bed Size) by Gro Company
Blue Stripe Stay On Duvet Bedding Set (Cot Bed Size) by the Gro Company
If your little one is about to make the transit… |
£44.95
£32.95 |
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Blue Stripe Stay-on Duvet Bedding Set (Single Bed Size) by Gro Company
Blue Stripe Stay On Duvet Bedding Set (Single Bed Size) by the Gro Company
If your little one is about to make the tran… |
£49.95
£32.99 |
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Button Rose Grobag Baby Sleep Bag - 2.5 Tog (0-6 Months)
2.5 Tog (0-6 Months) Grobag Baby Sleeping Bag - Button Rose by the Gro Company
Little Girls will look cute as a bu… |
£26.00
£19.95 |
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Button Rose Grobag Baby Sleep Bag - 2.5 Tog (18-36 Months)
2.5 Tog (18-36 Months) Grobag Baby Sleeping Bag - Button Rose by the Gro Company
Little Girls will look cute as a …OUT OF STOCK |
£31.00
£24.99 |
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Button Rose Grobag Baby Sleep Bag - 2.5 Tog (6-18 Months)
2.5 Tog (6-18 Months) Grobag Baby Sleeping Bag - Button Rose by the Gro Company
Little Girls will look cute as a b… |
£29.00
£23.99 |
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Classic Tractor Grobag Baby Sleeping Bag - 1.0 Tog 6-18 Months with FREE Thermometer
Classic Tractor Grobag Baby Sleeping Bag - 1.0 Tog 6-18 Months by the Gro Company
The Classic Tractor Grobag design is … |
£26.00
£14.99 |
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Cot Bed Duvet (1x4.0 Tog) by the Gro Company
Cot Bed Duvet (1x4.0 Tog) by the Gro Company
This duvet is available to complement the stay on bedding sets, with the …OUT OF STOCK |
£19.99
£16.99 |
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Flutterby Butterfly 1.0 Tog (0-6 Months) Travel Grobag by Gro
1.0 Tog (0-6 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful worl… |
£26.00
£19.49 |
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Flutterby Butterfly 1.0 Tog (18-36 Months) Travel Grobag by Gro
1.0 Tog (18-36 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful world o… |
£26.00
£21.99 |
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Flutterby Butterfly 1.0 Tog (6-18 Months) Travel Grobag by Gro
1.0 Tog (6-18 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful world of…OUT OF STOCK |
£26.00
£20.99 |
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Flutterby Butterfly 2.5 Tog (0-6 Months) Travel Grobag by Gro
2.5 Tog (0-6 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful world of … |
£26.00
£18.95 |
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Flutterby Butterfly 2.5 Tog (18-36 Months) Travel Grobag by Gro
2.5 Tog (18-36 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful world o…OUT OF STOCK |
£31.00
£18.95 |
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Flutterby Butterfly 2.5 Tog (6-18 Months) Travel Grobag by Gro
2.5 Tog (6-18 Months) Flutterby Butterfly Travel Grobag by the Gro Company
Welcome to the delightful world of… |
£29.00
£18.95 |
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Gro Anywhere Blind - For Travel and Nursery Blackout
The Gro Anywhere Blind (Nursery And Travel Black Out Blind) by The Gro Company
What we think: The Gro anywhere blind is… |
£29.99
£18.95 |
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Gro Egg Room Thermometer
Gro Egg Nursery Room Thermometer by the Grobag Company
What’s the big idea?
There’s so much to think about… |
£21.95
£14.95 |
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Gro-Clock by the Gro Company
Gro Clock (new and improved version) by the Gro Company Including Bedtime Story Book
What we think: The Gro clock is an… |
£29.99
£19.95 |
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Gro-Light Nursery Night Light by the Gro Company
Gro Light Nursery Night Light by the Gro Company
Gro-light - Best nursery product award winner
Night vision for pa…OUT OF STOCK |
£19.95
£16.95 |
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Grobag Baby Chair Harness (Gro-ing Places) by the Gro Company
Grobag Baby Chair Harness (Gro-ing Places) by the Gro Company
Convert chairs into baby chairs
We always found… |
£9.99
£9.85 |
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Grobag Baby Sleep Bag - Dotty Day Out 1.0 Tog (0-6 Months)
1.0 Tog (0-6 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Baby… |
£26.00
£19.49 |
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Grobag Baby Sleep Bag - Dotty Day Out 1.0 Tog (18-36 Months)
1.0 Tog (18-36 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Ba… |
£26.00
£23.49 |
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Grobag Baby Sleep Bag - Dotty Day Out 1.0 Tog (6-18 Months)
1.0 Tog (6-18 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Baby Sle… |
£26.00
£20.99 |
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Grobag Baby Sleep Bag - Dotty Day Out 2.5 Tog (0-6 Months)
2.5 Tog (0-6 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Baby Slee… |
£26.00
£18.99 |
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Grobag Baby Sleep Bag - Dotty Day Out 2.5 Tog (18-36 Months)
2.5 Tog (18-36 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Baby Sl… |
£26.00
£22.49 |
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Grobag Baby Sleep Bag - Dotty Day Out 2.5 Tog (6-18 Months)
2.5 Tog (6-18 Months) Grobag Baby Sleeping Bag - Dotty Day Out by the Gro Company
Dotty Day Out Baby Sle… |
£26.00
£20.99 |
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Grobag Baby Sleep Bag - Mousie in the Housie 1.0 Tog (0-6 Months)
1.0 Tog (0-6 Months) Grobag Baby Sleeping Bag - Mousie in the Housie by the Gro Company
Mousie in the Housie&… |
£26.00
£15.99 |
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Grobag Swaddle - Baby Swaddling Wrap (Organic)
Grobag Swaddle - Baby Swaddling Wrap (Organic)
What’s the big idea?
We had this idea because young babies love t… |
£11.99
£9.85 |
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Grobag Swaddle - Baby Swaddling Wrap (Woodland Friends)
Grobag Swaddle - Baby Swaddling Wrap (Woodland Friends)
What’s the big idea?
We had this idea because young babi… |
£11.99
£9.95 |
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Grobag Swaddle - Swaddling Wrap (A Little Adventure)
Grobag Swaddle - Swaddling Wrap (A Little Adventure)
What’s the big idea?
We had this idea because young babies … |
£11.99
£9.95 |
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Grobag Swaddle - Swaddling Wrap (Blossom Fair)
Grobag Swaddle - Swaddling Wrap (Blossom Fair)
What’s the big idea?
We had this idea because young babies love t… |
£11.99
£9.49 |
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Hippo Hop Spot Twin Pack Grobags (Wash and Wear) 1.0 Tog (0-6 Months)
Hippo Hop and Spot Twin Pack Grobags (Wash and Wear) 1.0 Tog (0-6 Months)
Grobags are brilliant, but if you’re a … |
£34.99
£24.99 |
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Hippo Hop Spot Twin Pack Grobags (Wash and Wear) 1.0 Tog (6-18 Months)
Hippo Hop and Spot Twin Pack Grobags (Wash and Wear) 1.0 Tog (6-18 Months)
Grobags are brilliant, but if you’re a… |
£39.99
£30.99 |
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Hippo Hop Spot Twin Pack Grobags (Wash and Wear) 2.5 Tog (0-6 Months)
Hippo Hop and Spot Twin Pack Grobags (Wash and Wear) 2.5 Tog (0-6 Months)
Grobags are brilliant, but if you’re a … |
£34.99
£24.99 |
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Hippo Hop Spot Twin Pack Grobags (Wash and Wear) 2.5 Tog (6-18 Months)
Hippo Hop and Spot Twin Pack Grobags (Wash and Wear) 2.5 Tog (6-18 Months)
Grobags are brilliant, but if you’re a… |
£39.99
£30.99 |
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Hopscotch Organic Grobag 1.0 Tog (6-18 Months) by the Gro Company
Hopscotch Organic Grobag 1.0 Tog (6-18 Months) Baby Sleeping Bag by the Gro Company
A gorgeously soft 100% organic cott… |
£30.99
£19.99 |
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Jolly Day Out Stay-on Duvet Bedding Set (Cot Bed Size) by Gro Company
Jolly Day Out Stay On Duvet Bedding Set (Cot Bed Size) by the Gro Company
If your little one is about to make the trans…OUT OF STOCK |
£39.95
£29.95 |
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Little Trikes Grobag Baby Sleeping Bag - 2.5 Tog (0-6 Months)
Grobag Baby Sleeping Bag - Little Trikes - 2.5 Tog (0-6 Months)
Young boys will happily zoom off to sleep in this lovel… |
£26.00
£19.99 |
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Little Trikes Grobag Baby Sleeping Bag - 2.5 Tog (18-36 Months)
Grobag Baby Sleeping Bag - Little Trikes - 2.5 Tog (18-36 Months)
Young boys will happily zoom off to sleep in this lov… |
£31.00
£22.95 |
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Little Trikes Grobag Baby Sleeping Bag - 2.5 Tog (6-18 Months)
Grobag Baby Sleeping Bag - Little Trikes - 2.5 Tog (6-18 Months)
Young boys will happily zoom off to sleep in this love… |
£29.00
£21.95 |
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Organic Homegrown Baby 1.0 Tog (0-6 Months) Travel Grobag by Gro
1.0 Tog (0-6 Months) Organic Homegrown Baby Grobag by the Gro Company
For sensitive babies this organic Groba… |
£33.00
£23.49 |
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Organic Homegrown Baby 1.0 Tog (6-18 Months) Travel Grobag by Gro
1.0 Tog (6-18 Months) Organic Homegrown Baby Grobag by the Gro Company
For sensitive babies this organic Grob… |
£36.00
£24.99 |
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Pink Stripe Stay-on Duvet Bedding Set (Cot Bed Size) by Gro Company
Pink Stripe Stay On Duvet Bedding Set (Cot Bed Size) by the Gro Company
If your little one is about to make the transit… |
£44.95
£32.95 |
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Pink Stripe Stay-on Duvet Bedding Set (Single Bed Size) by Gro Company
Pink Stripe Stay On Duvet Bedding Set (Single Bed Size) by the Gro Company
If your little one is about to make the tran… |
£49.95
£32.99 |
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Pretty Petals Grobag Baby Sleeping Bag - 1.0 Tog 6-18 Months with FREE Thermometer
Pretty Petals Grobag Baby Sleeping Bag - 1.0 Tog 6-18 Months by the Gro Company
The Pretty Petals Grobag design is perf… |
£26.00
£14.99 |
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Safari So Good 1.0 Tog (0-6 Months) Travel Grobag by the Gro Company
1.0 Tog (0-6 Months) Safari So Good Travel Grobag by the Gro Company
Inspired by animal adventures, this grap… |
£26.00
£19.49 |
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Safari So Good 1.0 Tog (18-36 Months) Travel Grobag by the Gro Company
1.0 Tog (18-36 Months) Safari So Good Travel Grobag by the Gro Company
Inspired by animal adventures, this gr… |
£26.00
£21.99 |
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Safari So Good 1.0 Tog (6-18 Months) Travel Grobag by the Gro Company
1.0 Tog (6-18 Months) Safari So Good Travel Grobag by the Gro Company
Inspired by animal adventures, this gra… |
£26.00
£21.99 |
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Safari So Good 2.5 Tog (0-6 Months) Travel Grobag by the Gro Company
2.5 Tog (0-6 Months) Safari So Good Travel Grobag by the Gro Company
Inspired by animal adventures, this grap… |
£26.00
£15.00 |
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Safari So Good 2.5 Tog (18-36 Months) Travel Grobag by the Gro Company
2.5 Tog (18-36 Months) Safari So Good Travel Grobag by the Gro Company
Inspired by animal adventures, this gr… |
£31.00
£16.00 |
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.jpg "Moby Wrap Baby Carrier - Original Solid Colours")
